Are You Using Pinterest Marketing For Your Business?

Pinterest is the cause of almost 25% of retail website referral traffic.

They have over 416 million active users each month and 240 billion pins in total. Plus, all these stats.

90% of weekly Pinterest users say they make purchasing decisions on Pinterest.
50% of Pinterest users have made a purchase after seeing a promoted pin.
Two-thirds of pins represent brands or products.

That’s why you need to be on Pinterest!

We’ve personally seen tremendous growth for businesses after dedicating time and effort to posting on the platform.

So in today’s post, we’re going to share with you the Pinterest marketing basics to help you grow your business on this platform.

Let’s look at specifics for getting started.

6 Tips On Pinterest Marketing For Businesses

Learn Pinterest marketing from Pinterest
Make good pins
Pinterest is a search engine
Research your competitors
Update your strategy often
Use Pinterest Trends tools

1. Learn Pinterest marketing from Pinterest

As you begin to utilize Pinterest for your business, you may have questions or run into a roadblock every now and then as things change over time.

But not to worry! Pinterest provides two great resources for business owners.

Webinars: Pinterest provides webinars where you can learn the best tips on how you can succeed using Pinterest marketing.

These webinars come straight from the Pinterest team!

Pinterest Academy: Pinterest Academy is a super useful tool for anyone using Pinterest for business, especially those who are selling on Pinterest.

They offer a ton of free courses you can take about a broad range of topics. These are some of the topics shown here.

The more you know, the more you can do.

2. Make good pins

This seems like a no-brainer for your Pinterest marketing. But what we mean is to take the time to make good pins.

Your pin is everything if you’re using Pinterest for business. Pinterest gives these suggestions for successfully creating pins:

Create new pins every week to keep introducing fresh content.
Schedule your pins in advance so you can work and plan ahead.
Always add a relevant URL to each pin.
Tag products in your pins so users can buy.
Create a lot of video pins.

pinterest marketing

There are many ways you can create video content, even if you don’t have any actual videos, such as using gifs or animated stickers.

Always have a strong call to action for every pin.

Pro Tip: Make sure images from your site or blog are pinnable by using the Pin It button.

The Pin It button is a button that you can add to your website, typically on individual product pages…

…that allows your website visitors to pin your website content directly to their Pinterest boards.

Including this feature on your website, offers you unlimited opportunities to engage with your customers…

…and will drive a lot of traffic to your Pinterest profile.

You should definitely be taking advantage of this feature.

3. Pinterest is a search engine

We know. Wild, right? That means it’s keyword-based.

We know Pinterest is the place users go to research ideas, plan for life events, and discover new brands/products.

Pinterest algorithm

So for your Pinterest marketing, here’s what you should do.

Do keyword research on the platform (like checking auto-complete results) and use those words in your board titles, pin descriptions, and board descriptions.

If you make your board titles descriptive, they will have a better chance at being shown to users when they search for things related to your board.

If you want to learn more keyword research tips, then read this post next.

4. Research your competitors

This may seem strange, but you should be following your competitors.

This is so that you can see what pins they are creating, so you know what you need to do to top it.

You can figure out who your competitors are by looking at what other accounts your followers are following.

5. Update your strategy often

Over time, your boards and board names may become irrelevant. There may also be some changes in the Pinterest algorithm.

That’s why you should review your profile and boards often, and delete the boards that aren’t performing well or are no longer relevant.

Also, make sure that the content you are pinning stays relevant, and don’t keep pinning the same things over and over again if they are no longer relevant.