Check Out These Logo Design Types Perfect For Any Business!

Your logo is your brand’s symbol and in many ways, the face of your business.

After all, it’s often the first thing potential customers notice about your brand.

With logos being the most recognizable brand identifier, it’s the perfect way to communicate and set the personality or tone of your brand.

The right logo will show everything your customers need to see before they consciously or subconsciously decide to give your business more attention.

Thus, inviting them to get to know your brand better.

Now, if you’re thinking of making your business logo and unsure of what logo design options are out there, this post is for you.

Because today, we’re going to talk about the different logo design types to help you decide which suits you and your business best.

Now let’s get started!

7 Logo Design Types You Can Use For Your Business

Logotype
Lettermark
Pictorial Mark or Brand Mark
Mascot Logos
Emblem or Badge Logos
Abstract Logos
Combination

1. Logotype

A logotype is simply your business name spelled out. Popular samples of logotypes are the logos of Sony, Tiffany, and Google.

This is arguably the simplest logo type out there but with simplicity being a solid foundation of good design, it’s also one of the most powerful.

Because logotypes are typography-based designs, it’s important to carefully select which font you use…

…because that and your choice of colors will set the tone and personality of your logo. Check out this post next to learn more typography design tips.

And also, here’s our color psychology guide to help you choose the best colors to represent your business.

2. Lettermark

The next one on our list of logo design types is similar to the logotype. The lettermark is also a typography-based design.

The difference is that lettermarks contain the initials of every word on your brand name.

This is perfect for businesses with longer names that can’t spell their full names out in the style of logotypes.

Popular brands using this logo style are HBO, Cartoon Network, and HP.

3. Pictorial Marks or Brand Marks

Pictorial marks feature a singular symbol or an icon.

Foregoing typography completely, it relies heavily on the visual impact and initial impression of its single symbol.

Popular samples of this logo style are Apple, Nike, and Dropbox.

This type of logo design works best when used with a symbol that is associated with your brand name.

For example, Shell’s logo is a shell and Twitter’s logo is a bird.

Otherwise, you can also emulate how brands like Snapchat designed their pictorial mark logos…

…with the nature of their business in mind, instead of their literal brand name.

4. Mascot Logos

A mascot logo features a character in the design. This can be a person, an animal, or even an anthropomorphized object.

Popular samples of this logo style are KFC with Colonel Sanders, Cheetos with Chester Cheetah, and Michelin with the Michelin Man.

This particular logo style establishes a fun and friendly impression and works best with brands that target families or children.

This is why a lot of fast-food chains use them.

5. Emblem or Badge Logos

The next one on our list of logo design types for business is the emblem or badge logo.

Emblems combine text and symbols to form a logo with a traditional feel.

Emblems or badges tend to give you the impression of trustworthiness and power, and when done right, they will look timeless.

Popular brands that feature this type of logo are Ford, Warner Brothers, and Harley Davidson.

You’ll have the option to integrate more symbols and text in an emblem logo to better tell your brand’s story.

But, it’s important that you keep in mind how your design will look when viewed from a distance or from a smaller screen.

This is because this type of logo design is harder to read when overcrowded with elements.

So remember that simplicity is still important even for this logo style.

6. Abstract Logos

If pictorial logos have symbols you can clearly associate their brand with, abstract logos go the other way.

Abstract logos use forms and figures you wouldn’t necessarily think of when you hear their brand name.

They go for the overall impact of the figure they’re using, rather than direct association.

Mastercard’s logo is red and orange circles.

logo design types

Nike has a checkmark as its logo.

logo design types

And, NBC’s symbol is a peacock with colorful feathers.

logo design types

Abstract logos are best with simple symbols to retain memorability and recognizability.

7. Combination

Last on our logo design types list is a combination type logo that is exactly what it sounds like…

…it’s a combination of any of the logo types we’ve previously mentioned.

For example, Starbucks’s logo has a mascot BUT also forms an Emblem.

Dove has both typographic text and a symbol of a dove on its logo.

logo design types

And PayPal has its brand name spelled out below its brand’s initials.

The power of combination logos is in the fact that you get to utilize the respective pros of each logo style you choose to combine.

If you are aiming for a more minimalistic style though, you’ll want to avoid this type of design.

And those are the 7 logo design types you can use for your business logo! What type of logo are you planning to use for your business?

One of the best tools to help you create your own logo is Canva. If you want to learn how to make your business logo with Canva, here’s our tutorial for that.

Now for more tips on branding your business, read this one next.

Or you can also get our graphic design services to save you time in coming up with the best logo for your brand!