What is the best time to post YouTube Shorts?
In general, the best time to post YouTube Shorts is during the evenings or on weekends as that is when most people get on the YouTube platform.
Think about how many people scroll through short-form videos on their phones in bed before going to sleep.
It makes sense as to why a lot of people are on YouTube at night and on the weekends!
But that’s the average time for the 2.6 billion users on YouTube. If you want to succeed as a small business on the platform, you’ll need to get more specific than that.
You’ll need to answer the question, what is the best time to post YouTube Shorts for your specific audience!
To do that, you’ll need to become comfortable with YouTube Studio and YouTube Analytics.
Understanding YouTube Analytics
YouTube Studio is where you upload your videos, view analytics for each video and your channel overall, and more.
It’s important to pay attention to your videos’ analytics so you can make informed decisions based on your specific data and audience.
If you go to your YouTube Studio and click Analytics, then click over to the audience tab, and scroll down, you’ll see this chart titled “When your viewers are on YouTube.”
Looking at this will tell you when the majority of your specific viewers get on YouTube, which guides you on when to upload your videos.
If you ever wondered why we post at 10 AM on weekdays- now you know.
It’s important to take this data into account because if we just went by the national average and posted on nights and weekends…
…we would be missing the window of time that our audience gets online!
So refer to this chart if you want to know the best time to post YouTube Shorts for your specific customer base.
Now, some of you may not have developed a large subscriber base yet. If that’s the case, then you may not have enough data in this chart to go off of yet.
So, what is the best time to post YouTube Shorts if you don’t have enough viewers to fuel your analytics yet?
The shortest answer is to test and see what time works best for you. I would start with the average times mentioned previously: on nights and weekends.
If you’re not getting the views you want from that, try posting at earlier times and on weekdays.
The goal here is to publish content so you can start acquiring views, subscribers, and data.
The more you have of those 3 things, the more you’ll be able to dial into the best time for your specific niche.
If you want to learn how to get more views on YouTube, you can check out that blog there.
That will help you build the data you need to get started.
What To Do If Posting At The Best Time Isn’t Enough
If after some time, you’ve been publishing at the best time to post YouTube Shorts but you’re still not seeing any go viral, it’s probably time to look at some other factors.
It could be that your audience doesn’t care about or relate to the topics you’re posting.
If your content isn’t resonating with your customers, you need to reevaluate your content topic map.
Or maybe you’re not getting views because the hook of your YouTube Shorts isn’t attention-grabbing enough.
Or maybe it’s the audios you’re using! Maybe they’re not trending well.
Start looking at other things that could be preventing your views from skyrocketing.
Once you get those issues ironed out, identifying the best time to post YouTube Shorts for your business will give you the extra boost you need to go viral.
Now if you want to reach more viewers on YouTube, video optimization is one of the main keys. Check out our YouTube SEO services today to learn more about how we can help!
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