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50 Real Estate Marketing Ideas

Are you a real estate agent struggling to find creative ways to market yourself and your business?

Marketing your real estate business can be difficult, but luckily you’re in the right place!

We have the ultimate guide full of real estate marketing ideas for both your offline and online marketing strategy!

What are the 4 P’s of marketing in real estate?

The 4 P’s of marketing in real estate are price, product, promotion, and place.

real estate marketing ideas

In the real estate industry, price refers to how you are strategically pricing your products. In this case, your products are your house listings! 

Promotion refers to how you promote your listings. This blog post is full of awesome ways you can promote your listings!

Lastly, place refers to where you are positioning your advertisements! 

What is the best way to market real estate?

The best way to market your real estate listings differs depending on your target audience and the area that you are located in.

Try out some of the ideas we have listed in this video to find what is most effective for you!

How do you attract real estate clients?

The most important step in attracting real estate clients is showing that you are a trustworthy, successful agent! Try forming personal connections with your audience!

How do I market myself as a real estate agent?

All of the ideas in this post will help you effectively market yourself as a real estate agent!

50 Effective Real Estate Marketing Ideas

1. Referrals 

The first one of our real estate marketing ideas is to ask for referrals from previous clients!

Referrals are when your previous client that has loved your services, refers you to someone they know that is in need of a real estate agent.

Real estate referrals are super beneficial to grow as a real estate agent!

2. Open Houses

Open houses are always a great way to succeed as a real estate agent! This is a great way to show off your listings and sell them fast!

3. Create a Website

Real estate agents need to have an organized website! Potential buyers will be more interested in choosing you as their agent if you have a professional website.

real estate website design

4. Reach Out to Social Media Influencers

Collaborating with influencers on social media would work perfectly to increase the reach of your real estate business!

Depending on the social platform you choose, there are many influencers that would be interested in working with your business. 

5. Use Chatbot

Adding a chatbot feature to your website will make it easy for your potential customers to get answers to their questions!

6. Give Freebies at Open Houses

Everyone loves free things! Try giving away free items to your open-house guests such as cups, t-shirts, stickers, etc. with your real estate logo on them!

7. Provide a Complimentary Moving Truck

The next one of our real estate marketing ideas is providing a moving truck!

Offering a complimentary moving truck is a great incentive for those who purchase or rent a house from you. This will make it an easier moving process for your clients!

8. Send Birthday Cards

Show your clients that you care about them by sending them birthday cards! This will help you build a deeper connection with your clients.

9. Hire a Photographer

If you haven’t already, hiring a professional photographer to take your photos will significantly improve the quality of your listings!

High-quality photos are an essential part of being a successful realtor.

10. Cold Calling

You can always try cold calling in an attempt to sell your real estate services!

11. Spice Up Your Video Marketing

Try adding more creative aspects to your video marketing instead of creating typical, boring marketing videos! Don’t be afraid to show your personality!

Check out this blog next to learn more real estate video marketing tips.

12. Create a Local Blog

You can increase your leads by creating a blog where you discuss local news and events happening in your local area!

13. Text Messaging

Sending text messages to your prospective buyers is an excellent and effective marketing tactic.

Make sure to not send too many text messages to the point where people will want to unsubscribe!

14. Hold Contests

Holding a contest is a great way to create buzz for your business. Try keeping the contest related to home buying and real estate! 

15. Drone Photography

Try out a new style of photography with drone photography! This will ensure you will differ from other agents.

16. Team Up With Other Agents

Teaming up with other agents on some of your real estate efforts is an effective way to grow your client list.

You will gain a lot of new prospects who are already familiar with the agent you are collaborating with!

17. Create Unique Business Cards

The next one of our real estate marketing ideas is to create unique business cards. Making your business cards unique will help you stand out from other real estate agents!

18. Give Thank-you Gifts

The next one of our real estate marketing ideas is to give thank-you gifts. Thank-you gifts are a great way to show your appreciation to your clients!

19. Virtual House Walkthrough

Including virtual home tours in your listings allows potential buyers to get a better understanding of what the house really looks like!

360 real estate video marketing

20. Speak at High School Career Fairs

Share your real estate knowledge by speaking at career fairs! You may inspire the youth to want to become real estate agents. It also helps get your name out there!

21. Utilize Real Estate Email Marketing

Email marketing campaigns are a great way to inform your target audience about new listings you have!

This is a great alternative to sending direct mail and regular newsletters.

22. Go Live on Social Media Showing Houses

It may not be possible for everyone to go to your open houses. To overcome this obstacle, try going live on social media and give a walkthrough of your listings!

23. Hold a Webinar

Holding a free webinar is a great way to expand your market and connect with potential clients.

You can hold webinars on a variety of topics such as tips when buying your first home, real estate agent tips, and more! 

24. Focus on SEO

Improve your search engine marketing by focusing on improving your search engine optimization! We have a blog post here that focuses on SEO best practices!

25. Get on TikTok

TikTok is an essential part of a successful real estate social media marketing strategy!

It is a great platform to connect with new homeowners and the younger audience that will be renting or purchasing their first home soon!

26. Real Estate Memes

Memes and funny content will excel on your social media accounts! Try creating funny content that relates to buying your first home!

27. Referral System

Creating a referral system that rewards clients who refer someone to your business is an effective way to get more referrals!

28. Run Social Ads

If you want to do more than organic social media posting, you can try running social ads!

There are many platforms you can run ads on such as Instagram, TikTok, Facebook, LinkedIn, and Facebook Messenger ads.

29. Branded Merch

Branded merch is a great example of effective promotional materials that will help build awareness of your business! 

30. Ask Former Clients for Reviews

The next one of our real estate marketing ideas is to ask former clients for reviews!

Asking your happy clients for positive reviews on Google, Yelp, etc. will help build a great reputation for your business within your ideal target market! 

31. Create Pinterest boards

Share some home inspiration with your audience by creating Pinterest boards! 

32. Build Your Google Business Profile

google my business

Your Google Business Profile is important to improve the credibility of your business!

Ensure that your Google Business Profile is properly set up and has the correct information.

33. Partner with Local Businesses

Partnering with local businesses will allow you to connect with your local market and reach your target customers.

34. Rethink Your Branding

Your branding is an extremely important part of your business! Ensure that all of your marketing content has the correct branding.

35. Utilize Google Analytics

Regularly analyzing your Google Analytics is an effective way to manage your online marketing! 

36. Start a YouTube Channel

Start a YouTube channel to share your real estate and home-buying knowledge!

There are many different directions you can go with content creation on YouTube. Try out different styles of videos to see what gets the most engagement.

37. Ask for Yelp Reviews

Yelp reviews are one of the most effective platforms for online reviews! Ask your happy clients to leave you a review.

38. Volunteer in your community

Volunteering in your community is a great way to increase your brand exposure. 

39. Reach Out to Local Radio and Television Stations

Being featured on local radio and TV stations is a powerful tool for real estate agents! Reach out to your local stations to see what the process is for getting featured. 

40. Billboard Ads

Billboard ads are a great offline marketing strategy to grow your real estate business!

41. Keep Past Clients Engaged

Once you’ve made a sale with a client, you should continue to maintain your relationship with them! Keep them engaged by reaching out to them periodically. 

42. Make Connections on LinkedIn

Build your connections on LinkedIn to broaden your market! Try connecting with real estate industry experts.

43. PPC Ads

Pay-per-click advertising is a great way to market your real estate business! We have a blog post about real estate PPC ads here.

44. Showcase Testimonials

You should be showing off your awesome testimonials! This will help build brand credibility. 

45. List Properties on Online Marketplaces

Make sure that your listings are featured on online marketplaces!

real estate lead generation ideas

46. Get Published in Magazines

While this may be difficult to obtain at first, getting published in real estate and home magazines would significantly grow your business!

47. Start an Email List

It’s never too late to start an email list of your clients, leads, and potential clients.

48. About Me Agent Videos

A fun digital content idea is to film ‘about me’ videos of your real estate agents! This will allow your audience to get to know you better.

49. Provide Free, Easy-to-use Charts and Templates

Another idea is to provide free templates for other home buyers and real estate agents to use!

50. Be Active on Social Media

Our last real marketing idea is to be active on social media! Try posting often, even once a day if possible.

Conclusion

Now that you have read all 50 of our real estate marketing ideas, you should be ready to market your business!

Use these creative ideas to make yourself stand out from other real estate agents!

At LYFE Marketing, we love helping small businesses with their digital marketing. 

If you’d like a professional to handle your digital marketing, you can view our digital marketing services.

The post 50 Real Estate Marketing Ideas appeared first on Digital Marketing Blog.

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