Target Marketing Example: Nail Down Your Target Audience

Want To Know What Target Marketing Is? Check Out These Target Marketing Examples!

Understanding your target audience is key in having a successful digital marketing strategy and a profitable business.

“When asked if they’d like to see online ads for random products or products targeted to their interests…

…40.5% of respondents chose the latter option, while another 27.6% of users said that they were content with seeing either.”

So not only is targeted marketing beneficial to you, but your customers actually prefer it. 

However, “76% of marketers do not utilize behavioral data in either segmentation analysis or targeting.”

This means there’s a big gap in between how effective target marketing is and how many entrepreneurs are actually using it to market any business. 

So today, we’re going to show you how to nail down your target audience…

…and create a target marketing strategy with target marketing examples along the way. 

What Is A Target Market?

Before we dive into creating a target marketing strategy and give you some target marketing examples, let’s define what a target market is first.

Investopedia says, “A target market is a group of people with some shared characteristics that a company has identified as potential customers for its products.

A target market may be broadly categorized by age range, location, income, and lifestyle.

Their stage of life, their hobbies, interests, and careers, all may be considered.”

Now, the only thing we would add to that is that while a target market can be broadly categorized, it shouldn’t be.

The more specific your target audience is, the better.

You’ve probably heard the saying, “If your audience is everyone, it’s no one.” which means you’ve got to have a specific idea of who your ideal customer is.

How To Create Target Marketing Strategy + Target Marketing Examples

Step 1: Nail down your buyer persona
Step 2: Create content for your customer
Step 3: Understand and utilize your marketing funnel

Step 1: Nail down your buyer persona

Some of you have probably heard of a buyer persona or customer avatar before…

…and are thinking of it in terms of the broad definition we looked at earlier:

• age,
• location,
• income, and
• lifestyle.

But we found this definition and wanted to share it with you because we think it’s really good.

A “buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves. 

Much more than a one-dimensional profile of the people you need to influence…

…or a map of their journey, actionable buyer personas reveal insights about your buyers’ decisions —

…the specific attitudes, concerns, and criteria that drive prospective customers to choose you, your competitor, or the status quo.”

We mean, yeah that says it all, is there anything else we need to talk about? 

Yes, there is but – we think so many times as business owners, it’s easy to get stuck saying…

…“my ideal customer is U.S. females ages 25-50 with an interest in fashion” when

1. that’s still way too broad, and
2. it doesn’t tell you, as the seller, anything as to why they would or would not want your products.

That’s why we like this definition of a buyer persona.

Because it makes you dig deeper and think about your audience’s behavior patterns and thought processes.

Figure out what motivates your potential customers and then orient your digital marketing strategy around that.

Now let’s move to the next step.

Step 2: Create content for your customer

Next on our list of target marketing examples is also about your customer.

No matter which digital marketing platform you’re utilizing –

whether it’s Google ads, Facebook, Instagram, or YouTube…

…you need to make content for your audience, not for you. 

For instance, continuing with the female fashion interest buyer persona.

Let’s say you dug in and you found that your niche is really for taller women…

• ladies whose problem more often than not is finding jeans that are long enough,
• sweaters with sleeves that reach their wrists, or
• cute shoes that have a smaller heel height to them.

If that’s your niche, you don’t want to push content about how you were featured in Vogue…

…or about how your clothes are cheaper than your competitors. 

Those are both great things but we’re telling you that those are not their primary concerns. 

Why would they care if your clothes are cheaper if they’re not going to fit them?

They wanna know how long the inseam on your jeans are, you get what we mean?

Your content needs to directly address the thing that would make your audience care about what you sell. 

Attack their problems head-on with your content serving your product or service as the solution.

Before we get into the last step you’ll need to take with target marketing, here’s a quick reminder that our new social media ads training course is out now.

Be sure to check it out to take your social advertising skills to the next level.

Step 3: Understand and utilize your marketing funnel

Now we have a separate post on the marketing funnel, so we’re not going to go into depth on what a marketing funnel is and all that in this post.

What we do want to cover here is that if you want to achieve a targeted marketing strategy, you not only need to know who your audience is…

…but, you also need to know where they’re at in relation to buying from your business. 

So, steps 1 and 2 help you determine who your target market really is, why they would want to buy from you, and how to create content for them. 

Now you need to serve different pieces of information to them depending on how many interactions they’ve had with you. 

For instance, you wouldn’t keep saying “hello, nice to meet you” to someone you’ve already met 3 times, right? 

And on the opposite side of the spectrum, you wouldn’t walk up to a girl and the first words you say to her be, “hey, will you marry me?” usually anyway. 

The same sentiment applies here. 

If they’ve already been introduced to your brand, quit feeding them the same introductory content.

They need to receive different content that reflects them being further down in your marketing funnel. 

Whereas if they’ve never heard of you before, you don’t want to hit them with the salesy closing content just yet. 

So in the target marketing example of the female fashion line…

…maybe you’ve grabbed their attention by addressing their need for clothing made with taller women in mind.

After they’ve noticed your brand for that and maybe engaged with a few social media posts or browsed around on your website…

…then it would be a great time to introduce a coupon to push them over the edge of making a purchase.

If you need further ideas to help understand what kind of content to make for each stage of the digital marketing funnel…

…both of those marketing funnel posts will be great for you to read next. 

But for this post, it’s important to understand that your marketing efforts need to constantly be oriented around your customer.

As well as their current relationship with your brand.

So, do you have different pieces of content that you serve to people based on how they’ve interacted with your business to date?

Now to generate more customers for your business, check out our customer acquisition services today!

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