6 Ways to Increase Conversions Using Video

Video content is king, and its potential to boost conversions is unparalleled. About 91% of businesses currently use video as a marketing tool because harnessing the power of video can transform your engagement strategies and skyrocket your sales.

There are many ways to use video to your advantage. From dynamic product demos to captivating customer testimonials, videos offer a versatile and engaging way to connect with your audience.

If you aren’t using video marketing, there’s no better time to start. This article will explore six practical ways to increase conversions using video content, helping you turn viewers into loyal customers.

Quick Takeaways

• Enhancing your FAQ section with videos can better explain concepts and show you care about your customers.

• Creating unboxing videos helps put potential customers’ minds at ease by showing them exactly what to expect.

• Responding to emails or social media interactions with personalized videos can humanize your brand and leave a memorable impression. 

• Hosting live Q&A sessions, product launches, and interactive content like live polls encourages real-time engagement to increase conversions using video.

1) Use Videos in Your Website’s Frequently Asked Questions (FAQ)

There are a number of ways to use videos, but one of the most overlooked areas is with a site’s FAQ.

Every company’s website needs an FAQ page, regardless if it’s a product, service, or information you provide.

Video is great for FAQs for two reasons:

• First, videos are better at explaining a concept than simply writing out an answer.
• Second, using videos shows you care about your customers. You went the extra mile to ensure they got the information they needed.

Aside from answering questions and educating your audience, FAQ videos work as a platform for authority building, particularly if you’re addressing a query that focuses beyond just your product or service but the industry in general.

2) Unbox the Product

Here’s an idea:

Take a video of yourself opening the box customers will receive when they order from you.

Of course, if your product only requires a simple download, there won’t be any physical boxes to open. However, you can still show what the download will include and how to install it.

For any product you’ll be sending via mail, this is a great way to put potential customers’ minds at ease. Show them exactly what they can expect.

While this technique is especially popular with affiliate marketers, plenty of other companies use it to increase conversions using video.

Another approach is to encourage customers (or video bloggers with a decent subscriber base) to post a video of themselves unboxing your product.

According to MNTN Research, about 62% of people who view unboxing videos do so because they’re researching that particular product. In addition, over 90,000 people search for these videos on YouTube monthly.

Why this fascination for unboxing, you ask?

The answer is twofold: first, anticipation; second, product information.

3) Use Videos as Replies

Another way to use videos is to send them as replies to people’s emails or tweets.

Some companies use videos when people unsubscribe from their emails. In the case of Groupon, a video would come up that allowed you to “punish” a man named Derrick, the person cited as being responsible for the irrelevant email you were sent.

You were then given the option to take pity on him by re-subscribing. This strategy often worked, and, if nothing else, it made a memorable last impression.

This method may or may not work for your business, depending on the service you provide and your clientele.

But what can work, depending on the execution, are videos in Twitter replies.

If you get questions, compliments, or even complaints through Twitter, you definitely want to address these as soon as you can.

Video is a unique way of not just responding but reminding your audience that there’s an actual human being on the other side of your Twitter profile’s avatar.

Also, depending on how useful and helpful it is, the response getting shared across the platform always helps with marketing.

4) Record Testimonials

Keep in mind that you or your employees don’t always have to be the ones doing the videos.

One extremely effective way to increase conversions using video is having satisfied customers get in front of the camera and tell others how happy they are with the results you delivered.

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Testimonials are great for conversions. But don’t stop at a testimonial if you want to take things to the next level. Instead, use customer videos as case studies.

This strategy means creating longer, more in-depth videos, but boosting your conversion results should prove this extra effort worthwhile.

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5) Demo Your Products

Whether you sell CRM software or lawnmowers, convincing customers that your product is worth their money becomes easier if they know exactly what they’re purchasing, down to the very last detail about how the product works.

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In the past, companies had to explain their product through copy. Often, this was a tedious undertaking involving step-by-step instructions that could easily total a dozen or so pages.

With video, what used to take pages of copy will now take just a minute or two of video.

If you sell a software product, screencasting platforms or demo builders allow you to record your screen so viewers can watch your video as if your program is running on their own computers.

6) Leverage Live Video

Live video is a powerful tool for engaging your audience in real time, building a sense of community, and increasing conversions. Here are some practical ways to leverage live video to boost your conversion rates:

Q&A Sessions

Hosting live Q&A sessions is an excellent way to engage directly with your audience and increase conversions using video. These sessions allow potential customers to ask questions and get immediate answers. Addressing their concerns in real time builds trust and credibility. Here’s how to make the most of live Q&A sessions:

• Promote in Advance: Announce your Q&A session on your social media channels, website, and email newsletters to ensure a good turnout.
• Prepare Key Points: While live sessions are spontaneous, having a few key points or common questions prepared can help guide the conversation.
• Engage Actively: Encourage viewers to submit questions through comments and respond to them promptly. This interaction makes the audience feel valued and heard.

Product Launches

Live video is an excellent way to create buzz and excitement around a new product launch. It lets you showcase your product in real-time and demonstrate its features and benefits. Here’s how to effectively use live video for product launches:

• Create Anticipation: Tease the product launch in the days leading up to the live event to build anticipation.
• Showcase Features: Use the live video to give a detailed demonstration of the product, highlighting its unique features and benefits.
• Exclusive Offers: Offer exclusive discounts or early access to viewers who watch the live event, incentivizing them to make a purchase.

Interactive Content

One of the main advantages of live video is the ability to interact with your audience in real-time. Encouraging viewer participation through comments and live polls can make your content more engaging and increase conversions. Here’s how to make your live videos interactive:

• Ask Questions: Pose questions to your audience throughout the livestream to encourage engagement and gather feedback.
• Live Polls: Use live polls to get instant feedback from your viewers on various topics. These polls engage your audience and provide valuable insights.
• Acknowledge Comments: Respond to comments and mention viewers by name to make them feel involved and appreciated.

Leveraging live video creates a dynamic and interactive experience that engages your audience, builds trust, and drives conversions. Q&A sessions, product launches, and interactive content offer the unique opportunity to connect with potential customers and encourage them to take action.

The Power of Video Marketing

Incorporating video into your marketing strategy is a game-changer for increasing conversions. Using video can help you connect with your audience on a deeper level, drive engagement, and boost sales.

Start integrating these strategies today and watch your business thrive. You’ll also need written content to complement your videos, and that’s where Marketing Insider Group can help with our Content Builder Services. Book a free consultation to learn more.